Wet n Wild Photo Focus Dewy Liquid Foundation, Soft Beige

The latest addition to the cult-favorite Photo Focus franchise is the Dewy Foundation, a weightless and nourishing formula that provides natural, long-lasting wear. Silky and creamy in texture, this foundation offers buildable coverage from medium to full, seamlessly transitioning from day to night. Ideal for normal to dry skin types, the moisturizing formula blends effortlessly, blurring imperfections and minimizing the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

The high-performing, skin-perfecting formula is enhanced with a matte, light-diffusing complex to prevent white cast in photos and deliver a radiant-looking complexion. Crafted to be selfie-approved, this foundation is color-matched for all undertones, offering a matte, second-skin finish and buildable coverage for a flawless-looking complexion in any lighting.

Whether you're in need of bronzer, blush, primer, highlighter, natural finish powder, or concealer, we've got you covered and photo-ready for your next big moment. You've found your perfect makeup match.

At the heart of our brand is a commitment to being 100% cruelty-free, and we also offer a range of vegan makeup and tools, including foundation, nail polish, contour palettes, lipstick, and makeup brushes.

We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who you are or where you're at in life, we have a product tailored just for you.

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