Wet n Wild Prime Focus Primer for Dry Skin

Key Takeaways From This Product

Makeup Primer Serum:

Lightweight and Hydrating This water-based serum preps and primes your skin for longer-lasting makeup application.

Dramatically Blur and Soften With nourishing ingredients like Rose Water, Camellia Leaf, and Green Tea Extracts, this serum helps blur and soften imperfections.

Create the Perfect Canvas The silky, creamy texture creates a smooth base so foundation glides on effortlessly, resulting in a luminous, flawless finish.

Cover Your Base Needs Whether you're bronzing, blushing, priming, highlighting, using natural finish powder, or concealing, our makeup primer has you covered and ready for your next big moment.

Cruelty Free and Vegan We are 100% cruelty-free and offer a range of vegan makeup and tools. From foundation and nail polish to contour palettes, lipstick, and brushes.

For Everyone We cater to all beauty lovers, regardless of age, ethnicity, skin tone, or economic status. Our products ensure everyone can look and feel their best.