Wet n Wild Prime Focus Primer Serum for Dry Skin

This lightweight, ultra-hydrating water-based serum preps, primes, and refines the skin, enabling longer-lasting makeup application. Formulated with skin-nourishing ingredients, including rose water, Camellia leaf extract, and green tea extracts, the serum moisturizes and smooths the skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, allowing foundation to glide on effortlessly for a luminous, flawless finish.

Designed as a makeup primer, this hydrating water-based serum prepares and primes the skin for makeup that lasts longer. Infused with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts, the serum helps blur and soften imperfections. The silky, creamy texture provides an ideal base, enabling foundation to apply smoothly for a luminous, flawless look.

As your go-to beauty destination, we offer a comprehensive range of products to help you achieve your desired look, from bronzer and blush to primer, highlighter, natural finish powder, and concealer. Whether you're getting ready for a big event or simply want to look and feel your best, our cruelty-free and vegan makeup and tools have you covered and photo-ready.

We are committed to being a trusted beauty brand that celebrates diversity. Our products cater to beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who you are or where you are in life, we have a product that will help you stay wild and embrace your unique beauty.

Beneath the surface of our meticulously crafted products lies a deeper purpose – to empower individuals to feel confident and beautiful in their own skin. We believe that true beauty transcends surface-level appearances and stems from a place of self-acceptance and self-love.

At our core, we are a cruelty-free brand that has always been committed to ethical and sustainable practices. We take pride in our vegan makeup and tools, which are designed to nourish and enhance your natural beauty without compromising your values.

Whether you're looking to create a flawless, luminous complexion or explore bold, expressive looks, our comprehensive selection of makeup and beauty essentials has something for everyone. Embrace your individuality and let your inner radiance shine through with our high-performance, skin-caring formulas.

product information: