Wet n Wild Photo Focus Dewy Liquid Foundation

The cult-favorite photo Focus franchise's newest innovation is a dewy foundation. This weightless, super-nourishing foundation provides natural, all-day wear. With its silky, creamy texture, the coverage is easily buildable from medium to full, and it seamlessly transitions from day to night wear. Designed for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections, and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion.

SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.

BEST FACE FORWARD: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo-ready for your next big thing. You've met your true makeup match!

ALWAYS CRUELTY FREE: We are 100% cruelty-free, and always have been! We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, and makeup brushes.

STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you!

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